Marketing News

Perfect Corp. Links with Erborian For ‘Find Your Match’ Campaign

The partnership highlights the Korean skincare brand’s latest launch, the new CC Crème.

Leading AI provider Perfect Corp. is linking with Erborian for the launch of the brand’s “Find Your Match” experience.

The partnership highlights Erborian’s latest launch, the new CC Crème. The updated formula builds on the legacy of the brand’s current CC Crème with lightweight texture and luminous finish, but is boosted with enhanced skincare benefits.

Perfect Corp. leverages its Virtual Try-On solution with advanced AR to realistically apply makeup shades directly onto a user’s face in real time.

“This collaboration with Erborian demonstrates the power of immersive digital experiences to transform beauty discovery,” said Alice Chang, founder and CEO of Perfect Corp. “By integrating our Virtual Try-On technology into TikTok, we are helping beauty lovers connect with Erborian’s innovations in a fun, interactive and highly personalized way.”

TikTok with CC and BB

Erborian is bringing Perfect Corp.’s Virtual Try-On (VTO) technology to TikTok, creating an interactive and playful product discovery journey. The TikTok journey begins by inviting users to choose their ideal coverage level, from light with the new CC Crème, to medium with the BB Crème, or full with the Super BB. Once directed to the right product, users can explore every shade in real time through Perfect Corp.’s VTO technology. They can easily switch between shades, compare their look with and without product, and instantly identify their perfect match. Once selected, the chosen shade is applied seamlessly across the entire face, creating a realistic, playful and highly personalized preview.

Check out a preview, here:

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